The Brief

As part of the 15th anniversary celebration of Faceworks, a demolition and excavation company, I was tasked with designing a stand-alone logo that adhered to the same fonts and colors as the existing Faceworks logo. Given the current dominance of video and film in media, I recognized the importance of creating an animated logo that would add visual interest to videos, reels, and TV advertisements.

The tools used were Adobe Illustrator and After Effects, utilizing masks in order to create a sleek, modern animation.